马里兰电影节（Maryland Film Festival, MdFF）成立于1999年，每年五月在美国马里兰州巴尔的摩市举行，每届为期五天，现已成长为小有名气的小型国际电影节。今年的第20届马里兰州电影节将于2018年5月2日至6日举行。
The visual image of the Maryland Film Festival
This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
Maryland Film Festival (MdFF), founded in 1999, is held in Baltimore, Maryland, United States, each year of five days, and has now grown into a small, small International Film Festival. This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
In 2017, the Maryland Film Festival was first held at its new permanent site, Stavros Niarchos Foundation Parkway theatre. Parkway theatre, built in 1915, is a cinema for more than 100 years. It has been restored by Ziger/Snead architects in recent years.
In addition to the annual film festival, the theater is also the office of the Film Festival Organizing Committee. Since 2017, the new logo and design have been launched at the Maryland Film Festival, which comes from the Post Typography studio in Maryland. At the same time, we also design the environmental graphics and guide design of the Parkway theater.
Three very different screen shapes represent three theaters in the Parkway theatre, three major projects in MdFF, and different perspectives from movie makers and spectators.
The three combination, from top to bottom, is the Film Festival Organizing Committee, the film festival and the Parkway theater LOGO.
In order to distinguish the name of Maryland Film Festival from the festival name, the organizing committee has been renamed MdFF. In order to make acronyms more unique, we use the lowercase letter "d" to represent "Maryland". This flexible system aims to develop a MdFF brand project in the future.
Abbreviated name sign
The daily necessities of the festival are designed with different color frames showing diverse and interesting visual images.
2017 Film Festival posters
The application of the new image to the scene of the film festival
There is a strong contrast between new materials and old buildings in the entrance hall of the festival.
Another angle and identification details of the entrance hall of the Movie Festival Hall
Bright red runs through the whole vision
The historic wall of the Maryland Film Festival
While designing the image of the film festival, Post Typography studios also designed the environment graphics and guidance system for the Parkway theater, and added a lot to this historic theater.
The new guidance system embodies the breathtaking architectural style of the theater and shows the flexibility of the graphic logo.
The unique transformation of Ziger/Snead architectural firm presents the prosperity, decline and regeneration of the Parkway theater architecture for 100 years. The combination of modern transformation and centuries old history has formed a "ruins of salvation", where the past and the future have been integrated into one. The transformation of the Parkway theatre has won many honours, including the 2017 Baltimore Design Awards 2017 and AIA Maryland 2017 recognition awards.
Post Typography studio emphasized the intention of this bold building and designed a very unique white logo at the corner of the building.
When the night comes, the white mark on the white floor will produce subtle color changes. This sign has become one of the landmarks of Baltimore.