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                    马里兰电影节视觉形象
                    马里兰电影节视觉形象
                    今年的第20届马里兰州电影节将于2018年5月2日至6日举行。

                    马里兰电影节(Maryland Film Festival, MdFF)成立于1999年,每年五月在美国马里兰州巴尔的摩市举行,每届为期五天,现已成长为小有名气的小型国际电影节。今年的第20届马里兰州电影节将于2018年5月2日至6日举行。




                    2017年,马里兰电影节首次在其新的永久会址——Stavros Niarchos Foundation Parkway 剧院。Parkway 剧院建于1915年,是一间100多年的电影院,近年刚刚由 Ziger/Snead 建筑事务所修复。



                    除了每年举办电影节之外,该剧院还是电影节组委会的办公地。2017年起,马里兰电影节启用了新的标志和设计,这些设计来自马里兰本土的 Post Typography 工作室。同时设计的还有 Parkway 剧院的环境图形和导示设计。


                    三种截然不同的屏幕形状代表 Parkway 剧院的三个剧场,MdFF 的三个主要项目,以及电影人和观众的不同视角。


                    三种组合,由上至下分别是电影节组委会、电影节和 Parkway 剧场LOGO。



                    为与电影节名称 Maryland Film Festival 有所区别,组委会被重新命名为MdFF。为了使首字母缩略词更加独特,这里用小写字母“d”表示“马里兰州”。这个灵活的系统旨在未来发展一个MdFF品牌项目。




                    缩略名称标志

                    电影节日常用品设计,不同色彩的框呈现多元、有趣的视觉形象。 


                    2017年电影节宣传海报

                    剧场演出海报



                    新形象在电影节现场的应用
                    电影节场外围墙板
                    电影节会场入口大厅,新材料与旧建筑形成强烈对比。



                    电影节会场入口大厅的另一个角度及标识细节

                    鲜艳的红色贯穿了整个视觉

                    马里兰电影节的历史墙
                    在设计电影节形象的同时,Post Typography 工作室还为 Parkway 剧院设计了环境图形和导示系统,更为这间历史悠久的剧院增色不少。
                    新导示系统体现了剧院令人叹为观止的建筑风格,并展现了图形标志的灵活性。
                    Ziger/Snead 建筑事务所独特的改造完美呈现了 Parkway 剧院建筑百年来的兴盛、衰败和再生。现代的改造措施与百年历史相结合,形成了一个“被拯救的废墟”,过去与未来在这里共融一体。Parkway 剧院的改造已获得多项荣誉,其中包括 AIA 巴尔的摩2017年设计大奖和 AIA 马里兰州2017年度表彰奖等。



                    Post Typography 工作室强调了这座大胆建筑的意向性,在建筑的转角处设计了非常别致的白色标识。

                    夜幕来临时,白底上的白色标志会产生微妙的颜色变化,这个标志已经成为巴尔的摩的地标之一。



                    The visual image of the Maryland Film Festival
                    This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
                    Maryland Film Festival (MdFF), founded in 1999, is held in Baltimore, Maryland, United States, each year of five days, and has now grown into a small, small International Film Festival. This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
                    In 2017, the Maryland Film Festival was first held at its new permanent site, Stavros Niarchos Foundation Parkway theatre. Parkway theatre, built in 1915, is a cinema for more than 100 years. It has been restored by Ziger/Snead architects in recent years.
                    In addition to the annual film festival, the theater is also the office of the Film Festival Organizing Committee. Since 2017, the new logo and design have been launched at the Maryland Film Festival, which comes from the Post Typography studio in Maryland. At the same time, we also design the environmental graphics and guide design of the Parkway theater.
                    Three very different screen shapes represent three theaters in the Parkway theatre, three major projects in MdFF, and different perspectives from movie makers and spectators.
                    The three combination, from top to bottom, is the Film Festival Organizing Committee, the film festival and the Parkway theater LOGO.
                    In order to distinguish the name of Maryland Film Festival from the festival name, the organizing committee has been renamed MdFF. In order to make acronyms more unique, we use the lowercase letter "d" to represent "Maryland". This flexible system aims to develop a MdFF brand project in the future.
                    Abbreviated name sign
                    The daily necessities of the festival are designed with different color frames showing diverse and interesting visual images.
                    2017 Film Festival posters
                    Theatrical posters
                    The application of the new image to the scene of the film festival
                    Film Festival
                    There is a strong contrast between new materials and old buildings in the entrance hall of the festival.
                    Another angle and identification details of the entrance hall of the Movie Festival Hall
                    Bright red runs through the whole vision
                    The historic wall of the Maryland Film Festival
                    While designing the image of the film festival, Post Typography studios also designed the environment graphics and guidance system for the Parkway theater, and added a lot to this historic theater.
                    The new guidance system embodies the breathtaking architectural style of the theater and shows the flexibility of the graphic logo.
                    The unique transformation of Ziger/Snead architectural firm presents the prosperity, decline and regeneration of the Parkway theater architecture for 100 years. The combination of modern transformation and centuries old history has formed a "ruins of salvation", where the past and the future have been integrated into one. The transformation of the Parkway theatre has won many honours, including the 2017 Baltimore Design Awards 2017 and AIA Maryland 2017 recognition awards.
                    Post Typography studio emphasized the intention of this bold building and designed a very unique white logo at the corner of the building.
                    When the night comes, the white mark on the white floor will produce subtle color changes. This sign has become one of the landmarks of Baltimore.


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