BRIEF AND OBJECTIVES
Rocacho is a new grill house located in Madrid’s business district. Its quality is based on a superb final product and friendly service. They asked us to build a lasting brand that would put their promise up front: a memorable culinary experience in a urban rustic
The concept is built around imagery of primitive constructions and tools. Since the earliest of times fire has been an essential element for mankind, and so we focused on the grill house as a place to celebrate rituals. Throughout history humankind has always met around fire and food to celebrate victories in war, treaties between tribes,and so on. We wanted to develop a solid, lasting concept which steered clear of trends and fast fashion, taking the grill house back to basics with a touch of modernity.